Penrie Calder Interiors

Penrie Calder is a fictional interior design studio created as a creative exploration into branding for calm, intentional spaces. Inspired by natural textures, muted palettes and a quiet sense of elegance, the identity reflects a studio rooted in thoughtful design and timeless living.

We developed the full brand identity as a self-initiated project, focusing on creative direction, balance and clarity. The outcome includes branding, typography, layout design and a visual tone that brings softness and structure together in equal measure.

  • Behind the Concept

    Penrie Calder was a studio I dreamed up out of a deep love for interiors, calm spaces and timeless design. I imagined how the brand might translate across identity, layout and tone, considering everything from colour and type to texture and flow. I also explored ideas for visual storytelling, using AI-generated imagery to shape the art direction and bring the concept to life in a more tangible way.

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